The myth of the page fold: evidence from user testing

Why we don’t worry about the fold

People tell us that they don’t mind scrolling and the behaviour we see in user testing backs that up. We see that people are more than comfortable scrolling long, long pages to find what they are looking for. A quick snoop around the web will show you successful brands that are not worrying about the fold either:

BBC, Play, Amazon.co.uk and the New York Times websites showing the position of the page fold